With so many different ways to promote your business it is often overwhelming when deciding which avenues to start with.
You can reach the an average of 150k commuters that enter the Tube network every hour by advertising on the London Underground.
In London, underground advertising is a critical component of audience targeting. It allows marketers to interact with their target consumers through a variety of tube advertising goods. There are up to twenty various sorts of media goods on the market, each designed to appeal to a certain demographic.
During their commute, 87% of customers actively seek out and accept advertisements on the London Underground. Tube advertising gets a 74% viewership, which is greater than roadside advertising.
With your advertisement, you may reach customers, Londoners, foreign and UK visitors, shoppers, and commuters – 79% of whom have reacted to tube advertising.
Why would you want to advertise on the London Underground?
The Tube is definitely one of the world’s busiest subterranean transportation networks, allowing you to target individuals travelling from one location to another.
Tube station advertising allows you to target particular audiences in important business and retail locations in the heart of London, from fast-paced office employees in Canary Wharf’s financial district to consumers on Oxford Street, London’s top luxury shopping destination. With this format, you’ll be right in the middle of London’s broad audience climate.
Another plus is that although 150k plus people are passing through the tubes every hour TFL guarantees that all stations are kept clean and bright, so you can rest assured that your brand will be featured in high-quality subterranean advertising places with significant foot traffic.